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The turnover

There is no field for it

What happens to a twelve thousand dollar opportunity between a technician’s phone call and somebody’s calendar.

A service tech is standing in a garage in Mesa. The unit is fourteen years old, the compressor is on its way out, and he has just fixed today’s problem for four hundred dollars. Before he leaves he tells the homeowner what he sees. Then he calls the office and says this one needs a price on a replacement.

That handoff has a name in the trade. It is called a turnover.1 Every replacement sale in this business starts as one.

Now follow it.

The tech is right not to sell it

He has five more calls today, he is not paid to sell, and a replacement presentation is an hour or two sitting in a living room. Spotting the opportunity and handing it off is exactly his job, correctly done. Nothing has gone wrong yet.

Dispatch is right to write it down

At most companies under roughly fifteen techs, the person answering the phone and the person moving the board are one human being. She has another line ringing while the tech is talking to her. She writes it on paper and gets back to the call she is on.

That is not laziness. That is a person triaging.

And then it leaves the building

Field service platforms track two objects: jobs and estimates.2 A turnover is neither. No estimate has been written. No job has been scheduled.

There is no field anywhere in the software for an opportunity a technician found that nobody has booked yet. That object does not exist.

So it stays on paper. And the moment it is on paper, nothing tracks it. No timer fires. No report counts it. No screen turns red. Nothing in that company will ever say the note existed.

This is the part owners do not believe at first

They know their software chases old estimates, and they are right.3 If an estimate exists in the record, day three and day seven happen exactly as configured. That part works fine.

The thing being described never became an estimate. Software fires off records. No record, nothing fires.

What the loss looks like from the owner’s chair

The homeowner in Mesa calls somebody else on Wednesday, because her house is a hundred and fifteen degrees and nobody phoned her back. In the record, that Tuesday looks like a finished, profitable service call. Tech went out, replaced a capacitor, collected four hundred dollars, closed the ticket.

There is no report, no number and no flag anywhere in that building that says we lost twelve thousand dollars on Tuesday because nobody called a lady back.

The money was not stolen. It never showed up. And you cannot miss what never showed up.

What happens to the notes that do survive the week is not a character problem either. It is arithmetic, and it is the subject of another note in this library.

Sources

  1. 1. BizPal, How To Boost Replacement Sales With A Quality Turnover
  2. 2. Housecall Pro Help Center, How to Copy or Convert Jobs and Estimates
  3. 3. Hatch, New Data: HVAC Estimate Follow Up Response Rates, a study of 163,212 follow up campaigns

Field detail in this note comes from conversations with owners and operators in Arizona. Names withheld. Figures in worked examples are illustrations, not client data.